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Volkswagen Connect es un llavero inteligente que te permite encontrar tus llaves y tu móvil usando tecnología beacon. El dispositivo envía paquetes de información usando Bluetooth Low Energy (BLE) que serán leídos por la aplicación Volkswagen Connect, y eso permitirá encontrar el smartphone por sí solo.
Además, si el conductor se aleja de sus llaves o móvil hasta salir de una zona predeterminada, se activará una señal que permitirá ir a por ellas rápidamente. Pero cuando el usuario no se encuentre dentro de esta zona, la aplicación mostrarà la última localización que recogió el GPS cuando éstas fueron extraviadas.
CÓMO FUNCIONA
CÓMO FUNCIONA
Volkswagen Connect es un llavero inteligente que te permite encontrar tus llaves y tu móvil usando tecnología beacon. Es un producto que Volkswagen utiliza para fidelixar a sus mejores clientes.
CÓMO LO HICIMOS
Es uno de los mejores ejemplos de cooperación entre nosotros, como expertos en hardware, y DDB, como agencia de comunicación. DDB concibió el proyecto y nosotros lo hicimos realidad para Volkswagen España. Hemos cubierto todas las fases del desarrollo: hardware, firmware, diseño industrial, prototipado y producción en masa.
ASPECTOS TÉCNICOS
Conectividad: Bluetooth Low Energy
Batería: tipo botón
Duración batería: Más de 6 meses
Botón para interactuar con el usuario
Buzzer para obtener feedback
EL CLIENTE
DDB es una agencia de comunicación y publicidad global, con más de 60 años de experiencia ayudando a otras empresas a conectar con su audiencia.
Volkswagen es una multinacional automovilística.
PASO A PASO
1. Buscando el mejor partner
DDB identificó el Bluetooth como la tecnología a usar en este proyecto antes de contactar con nosotros, y hizo una búsqueda exhaustiva para encontrar a la mejor empresa para llevar a cabo este proyecto. Necesitaban un partner con experiencia en tecnologías IOT y bluetooth y con un gran compromiso con el proyecto.
Finalmente decidieron que sería Accent Systems y contactaron con nosotros para estudiar todas las posibilidades del proyecto que proponían, y empezamos a trabajar juntos para presentar la idea inicial a Volkswagen España.
2. Empezamos a desarrollar el producto
Una vez Volkswagen da el OK al proyecto, empezamos el desarrollo de producto: diseño de hardware, desarrollo de firmware, diseño industrial, prototipado y producción en masa.
3. Consodilación y expansión del proyecto
Actualmente, el llavero de Volkswagen es un proyecto consolidado con más de 500.000 unidades en el mercado y disponible en 2 países: España y Turquía. Y próximamente en Nueva Zelanda.
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